All industries and workplaces can do with a little bit of a fixer-upper. Even the most confident manager or president knows that there is always room for improvement. And in terms of marketing, this can translate to making your content as well as your workplace visually appealing. Design works for all industries when used properly. Find out why and how design can be used for your company below.
Why use design?
Design should be considered in all industries and workplaces because it can help appeal and motivate those transacting and working in those spaces. Workplaces should be designed and should have some elements of art used to decorate them. These little touches make the offices refreshing to look at and work in. Also, art can make interesting conversation pieces for visitors, and can inspire creativity among employees.
By having well-designed workplaces and websites and even putting little touches of design on business letters and ads, companies can encourage customers to choose their company over others. Companies that use design look like they have put more effort and thought, thus making them look more professional. Toby & Kate are a good example of this in a “boring” industry and get their branding spot on to stand out from the crowd.
Where to use design
So where else can design be applied to industries? Companies can renovate their buildings — repaint them, add posters or wall art, strategically place potted plants for a more aesthetic touch, and even design their buildings to be more ergonomic and environment-friendly (such as by adding more windows and using lights that switch off automatically when a room is not in use).
Also, design can be integrated into things like company letterheads, calendars, notepads, and PowerPoint presentations. Online, the company can integrate its design concepts in its website, banner ads, and even their social networking pages.
The following are some tips to making design work for your industry and workplace:
At the office:
- Design each room based on their functions. For example, waiting rooms should have comfortable seats, interesting things to look at (like a painting or a large window), and even reading materials.
- An office layout should be based on how your employees work. Do they like to brainstorm together or do they need privacy to work efficiently? Ask your employees for suggestions to making the office a better, more functional, and more productive space.
- Use colors that stimulate without being distracting.
- Hire an interior designer or an architect to help improve your office.
- Encourage your employees to bring art pieces for their own offices or cubicles.
- Hire a graphic designer.
- Keep your website or advertisement easy to read (from different devices such as laptops, phones, and tablets).
- Use multimedia content marketing, like videos or infographics.
- Go easy on the number of colors in your content.
- Limit the text length in your content.
- Choose the right fonts, and don’t use more than 3 of them.
- Set up good navigation, and make sure your contact details or office address are prominent.
- Make sure your ad or website loads quickly.
All industries can make use of design. Design appeals to everyone and it can serve as a motivation, a call to action, or simply a way to relax the eyes and inspire creativity for people working for and with various companies. Think out of the box and you will be surprised at how much better your office and company will look — thanks to a little bit of effort with design!