digital design

  1. It’s An Effective Marketing Tool

Digital designs help match the style and taste of consumers today. This is why the market uses it to promote services and products to the masses because they know they’d have a higher chance of getting a response if they do.

  1. It Comes With A Lot Of Benefits

Many opt for this type of design due to its irresistible advantages which outweighs the disadvantages. Since digital design is online, it easy to forward, save, and transfer. Not only that, you can reproduce it as many as you see fit without worrying about harming the environment because no paper will be used.

  1. It Provides Employment

Considering that information design is becoming more and more popular in different businesses, the need for professionals in this industry is increasing too. That will always be a good thing.

  1. It’s Practical

Who doesn’t know how to operate a computer nowadays? Very little percent of individuals probably, but majority are already computer literate. So it’s easier for anyone to learn and master digital design. With that, it’s a lot convenient for different industry to employ this kind of method of marketing since it’s already conventional. This has been our goal while designing WaistTrainingCenter, and we implemented a feminine color-scheme throughout the site.

  1. It Makes Add Look Futuristic

Don’t you get more hyped about an ad if it showcases something that is innovative? People always seek an upgrade to anything; ads are no different to that. So if an ad look advanced, consumers are more likely to buy whatever it’s selling.


graphic2Whether you’re an amateur designer or already a pro like the Graphic Design Agency, Bulldog when it comes to graphic design, here are some tips that will help better your work. Dig in and apply what you may have learned to your next master piece.

Colour Issues Should Be Mended

Graphic design may not be all about colours but the quality of them can either make or break a design. So it’s crucial to be thorough when it comes to your design’s colours. Increasing or decreasing the saturation of an image will help you see how rich you want the colours to be.

Consistency Is Vital

It’s not enough that the colours are great, other elements like fonts, logos, and images should be at their best as well. Ensuring this will help achieve visual recognition which is an essential part of every companies communication to the rest of the world.

Using Grids In Your Pictures Helps

This helps create a clean composition of photos in a graphic design. Moreover even without a design template, using grids are great when you want to come up with a nice layout for your designs.

Combine Light And Bold Fonts

Doing so will balance each other out in the overall design so that it doesn’t look so overwhelming or boring. Aside from that, mixing light and bold fonts are great when you want to emphasise a word or phrase which gives stronger impact to the message you want to get across.

Match Colors Within Your Design

Harmonising the colours in your graphic design doesn’t mean using different shades of a single colour strictly. This only means choosing hues that go well together so that your design stands out in a good way. Not in a way that it catches the eye because everything is just so mismatched and off.



When it comes to online marketing or simply having a place to blog, a website is important. No matter what industry you’re in, be it a Estate Agents like Harlands, a quality website with fantastic speed and UI, is essential. Having a website designed by a Dotcentric Episerver provides a platform where one can control content as well as personalize the platform to suit one’s preference or needs. Though it is possible for anyone to setup and design their own website, there are still benefits in having a quality website. One major factor which affects the website is the quality of its design. 10-Web-Design-Trends-for-2015Here are several advantages which show the importance of quality web design.

  1. Increase presence – Unless you want to have a private website which only you can view, it is important to have a great online presence. In other words, it is an asset for the website to rank higher in search engines. A quality web design can definitely increase the online presence of a website or the entity it represents.
  2. Identity – Companies wishing to engage with their audience need an identity. This is achieved by having a website. However, the quality of the web design will reflect on the identity of the company that owns the website. A quality designed website will help create an online identity for anyone while poorly designed website will make it look like a low quality website resulting in a poor reputation.
  3. Impression – Impression is important even when it comes to marketing online. And the best way to make a great impression is to have a quality website. A great website design will give an impression of professionalism and quality content or product.
  4. Increased traffic – An impressive website can gain the attention of a larger number visitors or traffic. Even a single glance on the website can attract any visitors if it has a great design. A quality web design with a great homepage can definitely capture the interest of visitors and generate more conversions. For example, Portable AC Nerd (known for their amazing air conditioning units), saw a huge increase in traffic numbers last summer after getting their design tweaked.
  5. Repeat visitors – It is not enough to have first time visitors. These visitors must come back to the website to have the chance of turning them into potential customers or conversions. A quality web design will have the capacity to turn first time visitors into repeat visitors and eventually conversions or sales.
  6. Compatibility – Webwise people use different browsers when surfing. Some would use Google Chrome, Mozilla Firefox or Bing. A quality web design will be compatible to most major platforms as well as being mobile friendly.
  7. Less bugs – Bugs can make or break the website. It will affect the experience of the visitors when viewing the website. A great web design will likely have less bugs than a poorly made website.
  8. Low maintenance time – With less bugs and quality web design, it will only take a small amount of time to do maintenance on the website.

Having a well designed website is a must if you want your company to have a successful online presence but it will also be the best choice you ever make when it comes to your sales conversions so Web Design Leeds really is the road to success.

Do you want to create content that will capture the attention of your readers? We will tell you the step by step procedure on how to make a great infographic from Gareth Bull on your own.

We are glad to share our knowledge and help you get started. We will also tell you where to look for materials and interesting topics. Finally, we will teach you how to put together an infographic and what you must do once you are done.

Chapter 1: About Infographics

What are infographics?

Infographics are visual representations of knowledge, data or information.

Why do you need to make infographics?

Infographics are used to present data in reports, blog content, presentations and newsletters that can be understood by the reader quickly.

Chapter 2: Choose an interesting topic to make your infographic appealing to readers

How do you choose an interesting topic? If your topic is interesting, it will definitely give you great results which can significantly increase your traffic, backlinks and shares. We will teach you how to choose a great topic to make your infographic stand out. There are tools that you can use to know what your readers like and you will also learn more about the latest trends.

Chapter 3: Gather good materials that enable you to make a compelling story

When you finally have an idea about a topic that can make your infographic interesting to read by your readers, now is the time to gather information that can make a compelling story. Readers are more likely to read and share your story if it has an in depth and compelling content. Here are some tips on how to search for great information:

Find the data and information you need. Search for reputable resources to gather information.

Validate the information you gathered. It is important to verify if your data is factual. The best sources to validate your content are public organizations and government databases like the United Nations and World Health Organization. You can also validate your content on news websites such as CNN or Reuters.

Create a winning story that has a good structure. Your content should provide compelling data but it depends on how you create a story. It is more likely that readers will read and share your story based on its structure.

Chapter 4: Making a great infographic on your own

You can create a great infographic in many ways, but it usually depends on how much money you are willing to pay. There are agencies that offer different rates even if you give them the same project. It will cost you between £5,000 and £50,000. Here is the list of our favorite agencies that provide top quality services:

If you want to make a great infographic on your own, you can gain knowledge by using Piktochart. You can use Piktochart to quickly make an infographic within 5 minutes.

A t-shirt is probably the most versatile item of clothing there is. Practically everyone, encompassing all genders and ages, owns a t-shirt. It is the most common casual wear item in anyone’s wardrobe; it can even be considered a staple item. It is maybe for this reason that t-shirt businesses continue to thrive in the entrepreneurial world. In fact, it has gained increased popularity as more and more people are venturing out into the t-shirt printing business. This may be a good indicator that the business has a strong potential for profit, but it also indicates that there is tough competition in this line of business.

For those who want to start a t-shirt printing company, here are some tips that can help to get the brand known and keep up with the competition:

  1. Passion for the Craft – T-shirt printing is not just a viable business, it is also a craft. The majority of people that go into the t-shirt business mostly start with wonderful ideas, designs, or art, and t-shirts are only mediums to showcase their creativity. Others go into this business because they love doing silkscreen printing. If one is only going into the business for the promise of returns, then he is not likely to succeed. As with all other businesses, starting out and getting the brand to be recognised is the toughest part of the process. One has to have an inherent love and passion for what he is doing to be able to continue, and not give up amidst challenges. Plus, if you happen to be hiring people, we’d recommend this CRB check from Clear Check so you’ll have more peace of mind.
  2. Unique Ideas and Designs – Nowadays, people will buy a shirt not because they need one, but because they like the design or the statement printed on it. Creativity sells, and this is the main thing that keeps the t-shirt business alive. Having a unique idea or design is essential as this will make the business stand out among its competitors.
  3. High Quality T-shirts and Prints – A unique design is a good selling point, but customers nowadays are also very discerning when it comes to product quality. For a successful t-shirt business, design and quality should always go together. One should always use durable, high quality shirts with prints that do not wear off easily.
  4. Effective Marketing Strategies – To achieve an effective and far-reaching brand awareness strategy, one should employ all possible mediums to promote the product. Setting up an online store is a very good idea because the internet is a convenient medium for advertising, especially with the broad and highly accessible world of social media. One can also do traditional marketing like doing trade show exhibits and selling at local stores or boutiques.
  5. Use a trade or agency supplier much like Printsome, T Shirt Printing in the UK who are geared up for producing trade t-shirts in huge volume.

Living space in London isn’t the biggest in the world, well unless money is no object.

With that said, there are some little tricks to make a room feel bigger, my favourite being mirrors.

Mirrors are one of the oldest interior designers tricks going to add more light and space into a room or even in the bathroom while you’re enjoying under your favorite dual shower head. I’m lucky enough to have a nice big old Victorian fireplace, perfect for getting a mantel mirror to hang above.

I always vouch for using local businesses so a quick Google search brought me to Overmantels in Battersea who specialise in high quality mirrors. They crafted me a beautiful, classic mantel mirror delivered right to my door, the mirror added real character to my living room, as well as making the room feel twice as big and the extra light flowing though the house, just in time with the lovely spring weather at the moment. My better half approved too which is always a bonus, now I’ve just got to convince her to get a TV mirrors as well as a new TV to go along with it…

People are very visual. This is why much attention is directed to making most everyday things (i.e. houses, outfits, meals, etc.) as aesthetically pleasing as possible. It is this quality that marketers and advertisers try to appeal to when they come up with their promotional materials.

Companies all try to outdo each other in terms of making their advertisements more eye-popping and jaw dropping than all other advertisements. On the internet, one of the most visually interesting ways to present various forms of information is through the use of infographics.

People want something better or more appealing than a chunk of text with some photos. People want condensed, easy to understand information that makes them want to research even further, or follow the call to action. According to, only 1% of all the sensory information people “consume” actually gets through to the brain, and infographics are part of this 1%. Because of this, websites with infographics get 12% more traffic than websites who rely purely on plain text and images.

The following are some tips to marketing using infographics:


  • Create a hook. Just like written content, visual content should have something to draw its audience in and to keep their attention.
  • Create content that people actually want. According to, there are 21 types of content that people crave for. Among those in the list are reminders of faith in bigger things, reminders that dreams come true, and content that surprise people or make them laugh.
  • Talk to your target market using language they can relate to. Talk about things that they will be concerned about.
  • Research! The information, the treatment, the look, the way the copy is written – all of these should be relevant to the target market of your content. Use information from government agencies and other credible sources.
  • Do stick to a 3-color palette. There is such a thing as too much color. An infographic with multiple bursts of color is not only visually unappealing, but also difficult to understand.
  • Do organize the flow of your infographic in terms of positioning the images and text and the information you place. Remember that the order in which you present your information would have an effect on how the data is interpreted by the readers.
  • Make your infographic viral! Use your network of websites and business partners. Make press releases and put your infographic out on all channels possible.


  • Don’t worry about how complex or simple your topic is. Do get the message across to your audience in a creative, easy to understand manner. Trying too hard to impress with all the high-brow information would not really be of much use when the readers do not understand exactly what is being presented to them.
  • Don’t make an Excel-like chart or graph. Do something witty and creative that ties in with the infographic’s concept.
  • Don’t use typography as a crutch, says Smashing Magazine. Striking fonts are empty when the data in the infographic are not relevant at all.
  • Don’t make something that doesn’t fit your brand or marketing goals. The way you present your information should be aligned with what you intend to happen. Do not lose sight of your goal and get overwhelmed with all the creative options available to you. In the end, your infographic should elicit the reaction and prompt the action that you want from your audience.

There is definitely value in using infographics as a marketing tool. It has been proven to appeal to the consumer’s natural visual tendencies. Yet, this marketing tool is not entirely fool proof. There is much work to be done in coming up with an infographic that works. The work is all cut out for you when you have a good grasp of what your target market wants and what you have to offer.

Always seek a digital agency similar (or them!) to Bulldog Digital Media. Someone who specialises in Infographics.

All industries and workplaces can do with a little bit of a fixer-upper. Even the most confident manager or president knows that there is always room for improvement. And in terms of marketing, this can translate to making your content as well as your workplace visually appealing. Design works for all industries when used properly. Find out why and how design can be used for your company below.

Why use design?

Design should be considered in all industries and workplaces because it can help appeal and motivate those transacting and working in those spaces. Workplaces should be designed and should have some elements of art used to decorate them. These little touches make the offices refreshing to look at and work in. Also, art can make interesting conversation pieces for visitors, and can inspire creativity among employees.

By having well-designed workplaces and websites and even putting little touches of design on business letters and ads, companies can encourage customers to choose their company over others. Companies that use design look like they have put more effort and thought, thus making them look more professional. Toby & Kate are a good example of this in a “boring” industry and get their branding spot on to stand out from the crowd.

Where to use design

So where else can design be applied to industries? Companies can renovate their buildings — repaint them, add posters or wall art, strategically place potted plants for a more aesthetic touch, and even design their buildings to be more ergonomic and environment-friendly (such as by adding more windows and using lights that switch off automatically when a room is not in use).

Also, design can be integrated into things like company letterheads, calendars, notepads, and PowerPoint presentations. Online, the company can integrate its design concepts in its website, banner ads (,) and even their social networking pages.


The following are some tips to making design work for your industry and workplace:

At the office:

  • Design each room based on their functions. For example, waiting rooms should have comfortable seats, interesting things to look at (like a painting or a large window), and even reading materials.
  • An office layout should be based on how your employees work. Do they like to brainstorm together or do they need privacy to work efficiently? Ask your employees for suggestions to making the office a better, more functional, and more productive space.
  • Use colors that stimulate without being distracting.
  • Hire an interior designer or an architect to help improve your office.
  • Encourage your employees to bring art pieces for their own offices or cubicles.


  • Hire a graphic designer.
  • Keep your website or advertisement easy to read (from different devices such as laptops, phones, and tablets).
  • Use multimedia content marketing, like videos or infographics.
  • Go easy on the number of colors in your content.
  • Limit the text length in your content.
  • Choose the right fonts, and don’t use more than 3 of them.
  • Set up good navigation, and make sure your contact details or office address are prominent.
  • Make sure your ad or website loads quickly.


All industries can make use of design. Design appeals to everyone and it can serve as a motivation, a call to action, or simply a way to relax the eyes and inspire creativity for people working for and with various companies. Think out of the box and you will be surprised at how much better your office and company will look — thanks to a little bit of effort with design!

The following are the summary of Type Worship’s Jamie Clark’s advice on creating your own typeface.

  • Begin with a brief – The process can be long and arduous, so it only makes sense to start with a clear goal in mind; hence the need for a brief.
  • Identify the essential choices you’ll be making, such as:
    • Serif versus sans serif
    • Writing implement versus geometry
    • Text face versus display face
  • Avoid common, early mistakes, such as:
    • Digitizing your own handwriting right off the bat
    • Basing a typeface on an existing typeface
  • Utilize your own hands – Create uninterrupted shapes on paper for your initial characters before digitally refining them.
  • Know which characters to begin with – Referred to as “control characters,” these are usually “n” and “o” in lowercase, followed by “H” and “O” in uppercase for Latin typefaces.
  • If you’re going to use a computer, create an outline with a fine tip pen, then fill in the shape with a marker.
  • If plan to use software, you can go with FontLab Studio (the popular choice) or promising newer software like Robofont or Glyphs.
  • Use the “Text View Mode” – Use this feature and start typing as soon as you’ve drawn a number of letters. Here, you can edit the shapes to improve the harmony of characters as they are used together in actual words.
  • Take a good look – After having created some characters, go into “Adhesion Text,” an online tool where you can use a basic dictionary look-up system to give you a list of words that you can use at the moment.
  • Examine other typeface designs – Look at them critically to understand why such design choices have been made, and what specific effects they have.
  • Review the typeface in lower scales – This is important: Never forget to see how the typeface looks like at various sizes during the testing phase.
  • Print it out on paper – The ultimate test is done by printing what you have accomplished so far and seeing it concretely on paper, away from the limitations of backlighting and pixels. This will be a great way to see the finished typeface design in an entirely different point of view.

The process of designing and creating your own typeface is comprehensive and complex, and the tips and steps mentioned above are only some of the pointers that designers should keep in mind.