Here we go again, Infographic time!
Something we all fail to do properly, check out this wonderful infographic from Bet Code, I’m sure you’ll learn from this!
Living space in London isn’t the biggest in the world, well unless money is no object.
With that said, there are some little tricks to make a room feel bigger, my favourite being mirrors.
Mirrors are one of the oldest interior designers tricks going to add more light and space into a room or even in the bathroom while you’re enjoying under your favorite dual shower head. I’m lucky enough to have a nice big old Victorian fireplace, perfect for getting a mantel mirror to hang above.
I always vouch for using local businesses so a quick Google search brought me to Overmantels in Battersea who specialise in high quality mirrors. They crafted me a beautiful, classic mantel mirror delivered right to my door, the mirror added real character to my living room, as well as making the room feel twice as big and the extra light flowing though the house, just in time with the lovely spring weather at the moment. My better half approved too which is always a bonus, now I’ve just got to convince her to get a TV mirrors as well as a new TV to go along with it…
People are very visual. This is why much attention is directed to making most everyday things (i.e. houses, outfits, meals, etc.) as aesthetically pleasing as possible. It is this quality that marketers and advertisers try to appeal to when they come up with their promotional materials.
Companies all try to outdo each other in terms of making their advertisements more eye-popping and jaw dropping than all other advertisements. On the internet, one of the most visually interesting ways to present various forms of information is through the use of infographics.
People want something better or more appealing than a chunk of text with some photos. People want condensed, easy to understand information that makes them want to research even further, or follow the call to action. According to Neomam.com, only 1% of all the sensory information people “consume” actually gets through to the brain, and infographics are part of this 1%. Because of this, websites with infographics get 12% more traffic than websites who rely purely on plain text and images.
The following are some tips to marketing using infographics:
There is definitely value in using infographics as a marketing tool. It has been proven to appeal to the consumer’s natural visual tendencies. Yet, this marketing tool is not entirely fool proof. There is much work to be done in coming up with an infographic that works. The work is all cut out for you when you have a good grasp of what your target market wants and what you have to offer.
Always seek a digital agency similar (or them!) to Bulldog Digital Media. Someone who specialises in Infographics.
All industries and workplaces can do with a little bit of a fixer-upper. Even the most confident manager or president knows that there is always room for improvement. And in terms of marketing, this can translate to making your content as well as your workplace visually appealing. Design works for all industries when used properly. Find out why and how design can be used for your company below.
Why use design?
Design should be considered in all industries and workplaces because it can help appeal and motivate those transacting and working in those spaces. Workplaces should be designed and should have some elements of art used to decorate them. These little touches make the offices refreshing to look at and work in. Also, art can make interesting conversation pieces for visitors, and can inspire creativity among employees.
By having well-designed workplaces and websites and even putting little touches of design on business letters and ads, companies can encourage customers to choose their company over others. Companies that use design look like they have put more effort and thought, thus making them look more professional. Toby & Kate are a good example of this in a “boring” industry and get their branding spot on to stand out from the crowd.
Where to use design
So where else can design be applied to industries? Companies can renovate their buildings — repaint them, add posters or wall art, strategically place potted plants for a more aesthetic touch, and even design their buildings to be more ergonomic and environment-friendly (such as by adding more windows and using lights that switch off automatically when a room is not in use).
Also, design can be integrated into things like company letterheads, calendars, notepads, and PowerPoint presentations. Online, the company can integrate its design concepts in its website, banner ads, and even their social networking pages.
The following are some tips to making design work for your industry and workplace:
At the office:
All industries can make use of design. Design appeals to everyone and it can serve as a motivation, a call to action, or simply a way to relax the eyes and inspire creativity for people working for and with various companies. Think out of the box and you will be surprised at how much better your office and company will look — thanks to a little bit of effort with design!