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Living space in London isn’t the biggest in the world, well unless money is no object.

With that said, there are some little tricks to make a room feel bigger, my favourite being mirrors.

Mirrors are one of the oldest interior designers tricks going to add more light and space into a room or even in the bathroom while you’re enjoying under your favorite dual shower head. I’m lucky enough to have a nice big old Victorian fireplace, perfect for getting a mantel mirror to hang above.

I always vouch for using local businesses so a quick Google search brought me to Overmantels in Battersea who specialise in high quality mirrors. They crafted me a beautiful, classic mantel mirror delivered right to my door, the mirror added real character to my living room, as well as making the room feel twice as big and the extra light flowing though the house, just in time with the lovely spring weather at the moment. My better half approved too which is always a bonus, now I’ve just got to convince her to get a TV mirrors as well as a new TV to go along with it…

People are very visual. This is why much attention is directed to making most everyday things (i.e. houses, outfits, meals, etc.) as aesthetically pleasing as possible. It is this quality that marketers and advertisers try to appeal to when they come up with their promotional materials.

Companies all try to outdo each other in terms of making their advertisements more eye-popping and jaw dropping than all other advertisements. On the internet, one of the most visually interesting ways to present various forms of information is through the use of infographics.

People want something better or more appealing than a chunk of text with some photos. People want condensed, easy to understand information that makes them want to research even further, or follow the call to action. According to Neomam.com, only 1% of all the sensory information people “consume” actually gets through to the brain, and infographics are part of this 1%. Because of this, websites with infographics get 12% more traffic than websites who rely purely on plain text and images.

The following are some tips to marketing using infographics:

DOs

  • Create a hook. Just like written content, visual content should have something to draw its audience in and to keep their attention.
  • Create content that people actually want. According to Unbounce.com, there are 21 types of content that people crave for. Among those in the list are reminders of faith in bigger things, reminders that dreams come true, and content that surprise people or make them laugh.
  • Talk to your target market using language they can relate to. Talk about things that they will be concerned about.
  • Research! The information, the treatment, the look, the way the copy is written – all of these should be relevant to the target market of your content. Use information from government agencies and other credible sources.
  • Do stick to a 3-color palette. There is such a thing as too much color. An infographic with multiple bursts of color is not only visually unappealing, but also difficult to understand.
  • Do organize the flow of your infographic in terms of positioning the images and text and the information you place. Remember that the order in which you present your information would have an effect on how the data is interpreted by the readers.
  • Make your infographic viral! Use your network of websites and business partners. Make press releases and put your infographic out on all channels possible.

DONTs

  • Don’t worry about how complex or simple your topic is. Do get the message across to your audience in a creative, easy to understand manner. Trying too hard to impress with all the high-brow information would not really be of much use when the readers do not understand exactly what is being presented to them.
  • Don’t make an Excel-like chart or graph. Do something witty and creative that ties in with the infographic’s concept.
  • Don’t use typography as a crutch, says Smashing Magazine. Striking fonts are empty when the data in the infographic are not relevant at all.
  • Don’t make something that doesn’t fit your brand or marketing goals. The way you present your information should be aligned with what you intend to happen. Do not lose sight of your goal and get overwhelmed with all the creative options available to you. In the end, your infographic should elicit the reaction and prompt the action that you want from your audience.

There is definitely value in using infographics as a marketing tool. It has been proven to appeal to the consumer’s natural visual tendencies. Yet, this marketing tool is not entirely fool proof. There is much work to be done in coming up with an infographic that works. The work is all cut out for you when you have a good grasp of what your target market wants and what you have to offer.

Always seek a digital agency similar (or them!) to Bulldog Digital Media. Someone who specialises in Infographics.

All industries and workplaces can do with a little bit of a fixer-upper. Even the most confident manager or president knows that there is always room for improvement. And in terms of marketing, this can translate to making your content as well as your workplace visually appealing. Design works for all industries when used properly. Find out why and how design can be used for your company below.

Why use design?

Design should be considered in all industries and workplaces because it can help appeal and motivate those transacting and working in those spaces. Workplaces should be designed and should have some elements of art used to decorate them. These little touches make the offices refreshing to look at and work in. Also, art can make interesting conversation pieces for visitors, and can inspire creativity among employees.

By having well-designed workplaces and websites and even putting little touches of design on business letters and ads, companies can encourage customers to choose their company over others. Companies that use design look like they have put more effort and thought, thus making them look more professional. Toby & Kate are a good example of this in a “boring” industry and get their branding spot on to stand out from the crowd.

Where to use design

So where else can design be applied to industries? Companies can renovate their buildings — repaint them, add posters or wall art, strategically place potted plants for a more aesthetic touch, and even design their buildings to be more ergonomic and environment-friendly (such as by adding more windows and using lights that switch off automatically when a room is not in use).

Also, design can be integrated into things like company letterheads, calendars, notepads, and PowerPoint presentations. Online, the company can integrate its design concepts in its website, banner ads, and even their social networking pages.

Tips

The following are some tips to making design work for your industry and workplace:

At the office:

  • Design each room based on their functions. For example, waiting rooms should have comfortable seats, interesting things to look at (like a painting or a large window), and even reading materials.
  • An office layout should be based on how your employees work. Do they like to brainstorm together or do they need privacy to work efficiently? Ask your employees for suggestions to making the office a better, more functional, and more productive space.
  • Use colors that stimulate without being distracting.
  • Hire an interior designer or an architect to help improve your office.
  • Encourage your employees to bring art pieces for their own offices or cubicles.

Online:

  • Hire a graphic designer.
  • Keep your website or advertisement easy to read (from different devices such as laptops, phones, and tablets).
  • Use multimedia content marketing, like videos or infographics.
  • Go easy on the number of colors in your content.
  • Limit the text length in your content.
  • Choose the right fonts, and don’t use more than 3 of them.
  • Set up good navigation, and make sure your contact details or office address are prominent.
  • Make sure your ad or website loads quickly.

Conclusion

All industries can make use of design. Design appeals to everyone and it can serve as a motivation, a call to action, or simply a way to relax the eyes and inspire creativity for people working for and with various companies. Think out of the box and you will be surprised at how much better your office and company will look — thanks to a little bit of effort with design!